Embroidered Denim

The Bohemian era of the 60s and 70s saw denim coming to life with the help of colourful threads. Denim, known for the comfort it always offers, also became an aesthetic garment. 

The customisation of denim has resurfaced in the last few years. With Alessandro Michele, Gucci Creative Director, unveiling the Gucci Pre-Fall 2016 embroidered denim collection, it has become a major rage on the runways. "I want men and women to feel authentic and free in the expression of themselves," quotes Michele. 

Kelly Connor, Vogue editor, says, “In the way that women are moving from their skinny jeans to their old vintage Levi’s, whether they were hand-me-downs, an Etsy or eBay vintage find, it is nice to have some personality in your jeans.” 

Mary Daly of Vintage Etsy boutique explains that denim's sturdy yet forgiving qualities are the reason why it lends itself so well to embroidery.  The philosophy behind this is that embroidered denim stitches the past to the present. Denim certainly is the garment that knows no generational and temporal barriers. 

Take a cue from these picture to wear these aesthetics. 

ASOS

Ralph Lauren

Abercrombie and Fitch

Levi's

GAP